Content Marketing for Vertical SAAS & Services Brands
Content so good ,you will make it an honorary salesperson for your brand
We are a full-funnel content marketing agency that helps niche tech companies skyrocket their brand awareness, pipeline velocity, and customer lifetime value.
Content Marketing for Vertical
SAAS & Services Brands

Our Clients

10x better content with 1/10th handholding

For vertical SaaS and service brands – insightful, niche-specific content is a must: to stand out, be considered by ideal customers, and establish authority. But creating this content needs deep industry expertise, and an intimate audience understanding – often requiring months of iteration and late nights from internal teams. Outsourcing to generic agencies can mean many editing sessions which sometimes take longer than writing.

At Personifiers, we break this cycle- by leveraging our team’s domain expertise to ensure that your onboarding, and editing cycles shorten drastically- while content quality, relatability & expertise rise- making content that your customers actually want to read & engage with. With a 360-degree experience of over a decade working in trenches for marketing for your industry, we understand your ecosystem, buyer behavior & what kind of content is most value-driving.

The result is higher quality content, and faster results- all with lesser demands on your time.

Verticals we rock at

If you are a B2B SaaS tech or a Service company with target enterprises from the below industries, then you are at the right place.
Retail
Manufacturing
OEMs & system integrators
Enterprise software
BFSI
Agriculture
E-commerce
Smart cities
Supply chain & warehouses

Our Services

Positioning

Strategic positioning that differentiates your brand and resonates with the distinct needs of your niche audience.

Marketing Collaterals

Collaterals like Decks, brochures, solution documents that highlight your USP while addressing the unique pain points of your buyers.

LinkedIn Marketing

Targeted organic LinkedIn content &  campaigns for individuals & brands building authority and growing your ecosystem.

Content Strategy

A comprehensive, data-driven content roadmap aligned with the buying journeys and information needs of your vertical’s prospects.

Blogs

Consistent, high-quality content tackling the burning questions in your niche for both SEO & thoughtleadership

Newsletters

Regular Curated industry updates & insights delivered to Linkedin or  your audience’s inboxes.

Microsite/
Website

Microsite/ Website

Build a website that is both informational for your audience & a 24*7 salesperson.

Content based ABM

Hyper-personalized, account-specific content experiences tailored to key targets.

Blogs

Consistent, high-quality content tackling the burning questions in your niche for both SEO & thoughtleadership

Newsletters

Regular Curated industry updates & insights delivered to Linkedin or  your audience’s inboxes.

Microsite/
Website

Microsite/ Website

Build a website that is both informational for your audience & a 24*7 salesperson.

Content based ABM

Hyper-personalized, account-specific content experiences tailored to key targets.

Why Personifiers Exists!

Hi there!  
This is Aparna – I have been a marketer for over 12 years at vertical brands across industries from small deep-tech startups to large MNCs.
I have been at the other end of receiving frustrating content pieces from agencies & internal folks too. Their one-size-fits-all approach just didn’t translate to niche industries & audiences.

That's the fire that ignited Personifiers.

Because we believe Vertical B2B brands & founders need a different, more tailored approach than the commonly preached playbook to win today.

Set up a 1-1 session to discuss how we can take your brand to the next level.

Testimonials

Jagadish Gattu

CEO, UptimeAI

As a young startup, we looked for an external agency to jump-start our marketing activities. Aparna and her team were terrific partners who brought the commitment of an in-house team but with the flexibility of expanding scope as needed – from website to blog content to social media collateral. What set them apart was their focus on understanding the product value proposition and their willingness to go the extra mile until we were fully convinced. They are a highly professional team, and I strongly recommend them.

Swapnajit Roy

Chief Business Officer, Datakrew

Personifiers has been an end-to-end marketing support for Datakrew. From website development to social media & preparing different formats of content for the diverse industries Datakrew caters to from EV, Factories to Agritech, they are the perfect content partner for any tech startup today.

Pravin Anant Mohare

Ex-Head of Marketing, Infinite Uptime | CMO, Think360.ai

Personifiers was a great content partner during my stint in an entirely diverse world of manufacturing. They go all in on their industry & audience research to build a strong content strategy- suggesting innovative themes, topics & formats to create content that works. They collaborated with us to launch a newsletter, and set off our blog & social strategy, with a special focus on different sub-industries. The content created played an important part – from bringing in traffic on the website & LinkedIn page, as well as improving the brand perception for new & existing customers. I highly recommend Personifiers to any B2B SaaS Player looking to up its content game

Chaithra Rajshekar

Marketing & Operations lead, McDBERL

The team is very creative, helping bring our vision to life in a way that makes sense. Even though our requirement & domain was very new to the team, they took up the work enthusiastically challengingly, and the results are encouraging and absolutely in the direction we had hoped for. In addition, the team is very patient, did sufficient background studies for all the work assigned, and was very supportive.

Content that will be your best spokesperson to your dream customer