Most marketing services are basically ‘spray & pray’ - with content created to rank on search engines than users' minds. They are also produced without an initial focus on content basics to a brand- understanding your audience, their pain points, buying journey & the brand's chosen positioning & unique PoV. As a result, the content is robotic, mediocre & doesn't reach your dream customers.

At Authority Impact Matrix, we begin with building up the content basics with you right from your top ICPs to your positioning, your customers, their priorities & their platform habits. We then reach out to these customers strategically on various channels like Linkedin company, Your CXOs Personal handles, Hyperpersonalization,  Email, ads & more led with value-driven content pieces that build a bridge & authority for your brand & build conversations.

Yes. We dive deep into your target industry & individual personas' problems before we write the first word. We also try to get access to your sales/account-facing teams on a regular basis & also to your accounts if possible to get our facts right. Finally, the content creation & editing goes through vigorous scrutiny at our end before it is shared with you & even more with your dream accounts.

A program like this needs a large level of collaboration between both parties with constant inputs, insights & observations flowing seamlessly from both ends. We suggest a weekly call to monitor the progress & any urgent requirements. A deep analysis of what is working & what is not can be performed on a monthly basis to understand at a macro level. We work hand-in-hand with your marketing & sales teams to make sure that all content, and communications are aligned with both your accounts as well as your brand's world.

No. We handle the marketing bits end-to-end from strategizing to publishing & distributing communication. However, sales activities, like creating your account list, and taking over the conversations after a prospect wants to chat up are something we believe is best led by someone who understands your product & your brand deeply- your own sales team.

For B2B tech businesses we suggest starting with long-form pieces like value-packed blogs, emails (newsletters, nurture sequences), social media engagements of various types( communities, company handles, DMs, personal handles, hyper-personalization) content, ads  & lead magnets (ebooks/whitepaper/playbooks/templates) that will build up your brand authority.